What we think about Five Below (FIVE)
The retail chain offers a fun, ever-changing array of merchandise priced mostly under $5 aimed at teens and tweens. It has some staples — you can always get headphones, cell phone cases, and a variety of candy items — along with seasonal picks and a small selection of high-value items that cost more than $5.
Five Below offers destination shopping and value pricing. It’s part entertainment, part shopping for needs, and always a strong value. Customers can visit the store because they need something and end up buying much more than they intended without feeling bad about their purchase.
The chain puts its stores in high-traffic locations where parents might be visiting anyway. That’s a recipe that leads to strong traffic and repeat visits. Tweens and teens may be the target audience, but the chain also has nostalgic candy that might tempt mom and as well as items that are simply useful.