ZoomInfo is the world’s leading modern “go-to-market intelligence” platform. ZoomInfo provides its customers with access to a massive global contact database of over 235 million business-to-business (B2B) professionals — 145 million of whom are outside the United States — as well as accurate data on more than 100 million companies. As such, ZoomInfo enjoys the network effects of >100 million daily contact record events. At its core, ZoomInfo is a software-as-a-service (SaaS) platform with variable pricing based on licenses, desired features, and consumption-based credit usage — think, for example, of exports made from ZoomInfo’s platform of a professional or company profile, or API calls made to one of ZoomInfo’s many CRM platform integrations. Building and maintaining such a database comes with its own risks, which we’ll discuss more in the “Risks” section of this report below. But it helps that all data contained in ZoomInfo’s database has been ethically sourced through (to borrow ZoomInfo’s words) “rigorous verification methods to ensure data integrity and [compliance with] international regulations” such as GDPR. The data collected is supplemented by a team of over 300 ZoomInfo researchers who proactively gather and verify the information. At the highest level, ZoomInfo offers its customers its RevOS product — or as the company describes it, “The Modern Revenue Operating System for revenue professionals.” RevOS, for its part, has four aptly named product pillars — MarketingOS, SalesOS, TalentOS, and OperationsOS — which collectively provide organizations with insights into their respective markets, opportunities, and competition. The end result is that ZoomInfo is able to give its customers a 360-degree view of their go-to-market processes, shortening sales cycles and increasing win rates by “delivering the right message, to the right persona, at the right time.”