Dan Kline’s Top Stock for August 2021 surprised even him. It’s a company he knows really well that he’d always dismissed because he’s not a core customer. A long conversation with fellow lead advisor Matt Cochrane got him to take a deeper look at this massive company and when dug below the surface he found an incredibly strong brand with a massive presence that makes it very hard for any rival to compete with it.

Transcript

My stock pick for August had to win me over. It’s not a company that I’m usually a customer of, but it’s one that serves a massive need while operating on a scale that might surprise you. This retail chain may not be one you think of right away and there’s a real chance that if you’re not a customer, you don’t actually understand the market the company serves.

I’m Dan Kline, lead advisor for 7investing. My August stock recommendation has shown that knowing your customer and serving that audience well can be a huge driver of growth. This retailer isn’t beloved by its customers but it has a geographical relevance that makes it very hard to compete with.

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