Daniel Anstandig, the CEO and Co-Founder of Futuri — an innovative company focusing on enhancing the effectiveness of media through an enterprise tech platform —  joined the 7investing podcast to explain what his company does and share his thoughts on the future of media.

Futuri has targeted making content companies more effective. The emerging brand uses an artificial intelligence (AI) system to “detect stories bubbling to the surface that are going to go viral, allowing producers (podcasts, TV, online, radio) an opportunity to get ahead of the story and catch the news as it breaks. It also helps media target specific audiences, stories, demographics and more to make them more profitable.”

That’s a goal that could help companies produce content that makes more money. It’s also a concept that some editorial professionals will bristle at. Anstandig explained how his product can work to benefit companies striving to create high-quality content. He also addressed some of the pitfalls that can happen when people overuse AI rather than using it as a tool to help them make better decisions.

Timestamps

0:00 Introduction

0:35 What is Futuri and what is it trying to do do?

1:35 How did Daniel Anstandig decide to create Futuri?

3:55 Helping content creators identify the right content to create

5:30 How do you balance AI and human intuition?

7:12 The path of trending topics

9:40 How pervasive is AI in content creation?

12:30 Is there a perfect time to cover a story?

14:41 Matching topics, creators, and audiences

15:30 Are we moving into a world of programmatic content?

18:28 How can AI help us sort through the content clutter?

21:51 Can this technology help companies create better recommendation engines?

26:10 What is the future of Futuri?

28:30 Will AI change how we create content?