Match Group is a leading provider of digital technologies designed to help people make meaningful connections. Its global portfolio of brands provides tailored services to meet the preferences of users with widely varying demographics, geographies, cultural norms, religions, and intent (for example, seeking friendship, casual dating, or more serious relationships). The company provides matchmaking services in over 40 languages to singles all over the world.

Online dating offers a number of benefits, including convenience, efficiency, and safety. Online dating platforms allow users to browse through profiles and connect with others from the comfort of their homes, enabling individuals to expand their social circles beyond their immediate environment and increasing the likelihood of finding a compatible match. Match Group’s platforms employ sophisticated algorithms to suggest matches based on shared interests, values, and preferences, which can help facilitate meaningful connections. Online dating also offers a safer and more comfortable space for people to communicate and get to know each other before meeting in person, and with recent trends towards increased consumption of video and live experiences, users are increasingly spending more of the ‘getting to know you’ phase online, improving the value proposition of dating apps.

Online dating holds additional advantages for LGBTQ+ communities, providing an inclusive environment where individuals can openly express their sexual orientation or gender identity without fear of judgment or discrimination. This is particularly significant for those living in areas with limited LGBTQ+ resources or where they might face social stigma. Although the leader in LGBTQ+ online dating is Grindr (NYSE: GRND), many of Match Group’s apps, including Tinder and Hinge, support inclusive options for gender and sexual orientation.