Now this is an interesting development — SOFI striking a multi-year partnership with LA Chargers Quarterback Justin Herbert. The deal includes giving Herbert an undisclosed equity stake in the company as well as appearing in their new brand campaign and TV spot.
Not exactly a game-changer, of course. But as the former CFO of the NFL, SoFi CEO Anthony Noto knows firsthand the value of such a deal. Name of the game at this point is to drive brand awareness and highlight SoFi’s superior offerings to legacy banks. I like it.
