The internet has provided a way for businesses to have a direct relationship with their users. A/B testing – initially used by Google for its search engine algorithms – allows for the performance of applications to be optimized.

Some companies do this relentlessly and exceptionally well – continually ingesting new information and constantly making tweaks. The use of AI for iterative improvements is allowing them to be more customer-focused and innovate much more quickly than their competitors.

7investing Lead Advisor Simon Erickson’s Top Stock for November 2021 is already a leader in its field and breaking away from the pack in its market niche. But it also has a few more Aces up its sleeve, and this optionality could help it optimize products that will be useful to the largest enterprises and to billions of people all across the globe.